Mark Stallings
Resume

20 years of marketing, design, and building things that sell.

I think like a business owner: every campaign has to pay for itself in leads and revenue. I’ve led marketing for a home-services company and an IT services firm, and I founded two software companies before that.

Experience

Custom Deck Creations

Marketing Manager

Farmington Hills, MI
2023 – Present

In-house marketing lead for a family-owned composite deck builder, named the nation’s top deck builder two years running by Construction Business Review. I owned a roughly $500K annual budget across digital, broadcast, outdoor, and direct mail.

  • Generated a 75% increase in revenue in under 18 months, and grew leads 35-40% year over year.
  • Built the online pricing estimator and rolled it out across the website and ads. It produced $600K+ in sold work in 7 months.
  • Audited the agency-run Google Ads account, found tracking changes that had hidden a 60% jump in cost per real lead, and took the account in-house.
  • Ran Meta campaigns and Google Local Services Ads, and managed local SEO end to end: Google Business Profile, GA4, Search Console, and Semrush.
  • Built and launched a conversion-focused website, then led an SEO rebuild in WordPress and Elementor, including 25 city landing pages.
  • Managed TV on WXYZ Channel 7 and radio on 96.3 WDVD, writing the scripts and producing the spots, and ran CTV campaigns.
  • Designed the billboards currently in use, magazine covers for publications like HomePros Guide, and many direct mail campaigns.
  • Developed the in-home sales presentation and a customer onboarding video that improved close rates.
  • Built the 2027 revenue and lead plan, a Looker Studio marketing scoreboard, and Zapier automations that get leads into the CRM within a minute.

tca SynerTech

Marketing Manager

Berrien Springs, MI
2021 – 2023

  • Owned marketing strategy for an IT services firm: mission and vision, industry-targeted campaigns, and consistent messaging and brand.
  • Designed and built the company website and grew web traffic 7-10x through SEO and campaigns.
  • Wrote 60+ blog articles and bi-weekly emails to 5,000+ nonprofit organizations with a 45%+ open rate.
  • Produced 12+ YouTube videos start to finish, and led the opening of a second office in Houston, TX.

GPS4Leaders

Founder, Marketing & Client Success Lead

Ann Arbor, MI
2015 – 2021

  • Designed two software products with a global team (India, Ireland, UAE, U.S.) and managed offshore development through testing and release.
  • Built the website, training material, and release campaigns, and headed client onboarding and support.

PowerMessage Systems

Founder, Marketing & Support Lead

Detroit, MI
2011 – 2015

  • Designed a PowerPoint add-in for navigable, brand-compliant presentations and managed the offshore development team.
  • Wrote the business plan and marketing strategy, and built brand-compliant templates for large clients.

InterSlice Studios

Production Consultant

Wixom, MI
2006 – 2013

  • Built brand-compliant collateral for large professional-services sales pursuits, with a 90%+ win rate for clients.
  • Developed presentation techniques shown to improve audience retention up to 800% in a DePaul University study.
  • Designed touchscreen kiosk displays for the 2011 Frankfurt auto show and the Delphi World HQ Customer Center.
Skills & tools

What I bring

Strategy & analytics

  • Marketing strategy and budgeting
  • Data analytics and actionable insights
  • Lead generation and funnel planning
  • GA4, Looker Studio, Search Console, Semrush

Paid, SEO & web

  • Google Ads, Meta Ads, Local Services Ads
  • Local SEO and Google Business Profile
  • WordPress and Elementor
  • CRM and automation (JobTread, Zapier)

Creative & brand

  • TV, radio, and CTV advertising
  • Billboards, print, and direct mail
  • Graphic design (Adobe Creative Suite)
  • Video production, copywriting, scriptwriting
Education

Purdue University, Krannert School of Management

Business Management, concentrations in Marketing and Entrepreneurship · West Lafayette, IN · 2009

Want the full story?

I’m happy to send a PDF copy of my resume or talk through any of it.

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